What I found was not an organic gathering of people clamoring for this monstrosity. I sat alone in an empty restaurant under blinding and buzzing fluorescent white lights while Fleetwood Mac’s Go Your Own Way played obnoxiously low over the loudspeakers. And I was also there on Monday, February 25th at my local KFC, when they launched the Chicken and Donut Sandwich. I saw the makeshift “sold-out” signs on Popeyes doors all across Southern California. I saw the organic gathering of people fall under the same collective desire that said: “I want this sandwich now and I don’t care how long it takes.” I saw the lines. I was around when Popeyes launched their sandwich. How do I know? Please allow me to introduce myself … I’ve been around for a long, long year. KFC has been selling these things since Monday and plans to keep them around until March 16th or until supplies last if they prove to be a hit. Yes, it’s like a Simpson’s or South Park food come to life. A freshly fried (but pre-baked) Krispy-Kreme-look-alike glazed donut with a filet of fried chicken breast sitting on top of it, sandwiched by another donut and glazed with vanilla icing. Which brings us to the KFC Chicken and Donut Sandwich. Because every fast-food giant wants what Popeyes has. The Popeye’s Chicken Sandwich looms over every new fast-food item we are introduced to. They were so big they even had an aftermarket, started by Quavo. The fast-food wars haven’t been the same since Popeyes stormed onto the scene with their chicken sandwich - which was, by all accounts, a national phenomenon. What have we - the fast food-loving public - unleashed? What beast roams among us? That’s the first question I had as I sat in the dining area of my local Kentucky Fried Chicken and came face to face with KFC’s new Chicken and Donut Sandwich.
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